Santa Cruz and Intense are competitors but have both decided to utilize the VPP technology in order to make the best performing bicycles possible. Santa Cruz owns the VPP patents and trademarks and has licensed them to Intense. With both Intense (representing the pinnacle of four bar designs) and SC (with highly acclaimed single pivot bikes) supporting the VPP, we hope to show the market that the VPP is a big breakthrough.
We expect that the competition between Intense and Santa Cruz will motivate both companies to produce state of the art designs. SC approached Intense to license VPP because we admire the company and regard them as a formidable high-end competitor. We anticipate working very hard to compete with Intense. Great things should come from this arrangement.