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We Make
Rims,
We Build
Wheels.

Our development team has decades of experience in engineering, aerodynamics and bicycle design. Together, they decided to set their sights on fabricating a rim that would fulfill the individual needs and withstand the rigors of the road, mountain and gravel disciplines. A rim that would prove its mettle in any situation, a rim that would speak for itself—in the wind tunnel, on the trail, and in the breakaway.

Lifetime Support

From the composites engineers to our team of wheelwrights to our group of Rider Support reps, Reserve stands behind the wheels we make. Whether you’re flying down the legendary DH track at Ft. William, railing corners at the Mission Crit, or leaving it all out there on Queen Ka’ahumanu Highway, if you break a wheel, we’ll send you a new one within 24 hours. If you back over it with your car, we’ll get you a low-cost crash replacement ASAP. We know that missing a ride sucks, and missing a race can mean throwing away months of prep, and we’ll do everything we can to ensure that never happens because of one of our wheels.

Learn More

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